In times of turbulence, we can see people coming together to help those in need. That’s right. Being on the front line means braving grave odds and putting the needs of others above themselves, at great personal risk.

Many of us have found different ways to alleviate the burden of those affected by the pandemic and this collaborative effort between Kraft Heinz and Malaysian Red Crescent on project #responsMALAYSIA is remarkable.

As one of the largest food companies globally, Kraft Heinz partners with Malaysian Red Crescent on project #responsMALAYSIA. It is an initiative that aims to support single mothers in Malaysia during the COVID-19 pandemic. This project achieves its objectives through the distributions of essential foods, to ensure that those in need have their families taken care of.

In the photo: (1st row middle) YTM Dato’ Seri DiRaja Tan Sri Tunku Puteri Intan Safinaz Binti Almarhum Sultan Abdul Halim Mu’adzam Shah, Tunku Temenggong Kedah, Malaysian Red Crescent National Chairman, (1st row on the 2nd left) Dato’ Sayed Abdul Rahman bin Sayed Mohd, Malaysian Red Crescent Secretary General including Members of the National Executive Board and ambulance frontline staffs, and (1st row on the 4th left) Michael Kingfield, Country Manager Malaysia of Heinz ASEAN Pte. Ltd.

As part of this initiative, Kraft Heinz donated 30,000 bottles of Kicap ABC sauce, as well as food packs containing essentials, such as rice, cooking oil, salt, and sugar to families affected by the pandemic.

These food packs will be distributed by Malaysian Red Crescent to single mothers in Central, South, and East of Malaysia who are in urgent need of support.

Mr Joao Leitao, Managing Director of ASEAN, India, Hong Kong, and APAC Exports, Heinz ASEAN Pte. Ltd., said, “Today, there are up to 620,000 single mothers in Malaysia, and we recognise that this group of women face a hard battle every day as they face challenges of single-handedly having to work and raise their children at the same time, which has only been exponentially worsened during the COVID-19 pandemic. We decided to partner with Malaysian Red Crescent because we believe that it is a meaningful initiative that can help us to reach out to the single mothers in our community, and do our part as a food company to continue bringing food to homes.”

Secretary General of the Malaysian Red Crescent, Dato’ Sayed Abdul Rahman bin Sayed Mohd, stated that, “We are happy to work with Heinz ASEAN Pte. Ltd. through the #responsMALAYSIA; an initiative of the Malaysian Red Crescent in support of vulnerable communities impacted by the COVID-19 outbreak in the country. The Malaysian Red Crescent is extremely grateful for the generous contribution of food items in aid of single mothers, which will certainly help ease their struggles in caring for their families during this period of difficulties and financial concerns.”

This contribution is part of Kraft Heinz’s global commitment in donating $12 million globally to ensure people around the world have the food they need amid this challenging time.

Kraft Heinz is also working with various food partners across the globe, including the United States, UK, Netherlands, France, Italy, Spain, Russia, Poland, Australia, New Zealand, Brazil, Costa Rica, and Asia.

This large corporation is fulfilling its duties to help where they can and their efforts should be acknowledged. Our Malaysian Red Crescent organisation is also active in lending a helping hand, especially in this time of difficulties.

We should not only applaud the efforts of our everyday heroes, but share the responsibilities in helping them alleviate the burdens of those who are more unfortunate than us. During this Ramadan and Raya season, a time for giving and sharing, let us celebrate in full spirit by doing our part in giving back to the community.

Source: prnasia.com