Nothing irritates a baby more than a wet diaper that could lead to skin irritations, discomfort and an unhappy baby. As a brand trusted by Malaysian parents, Huggies® continues to innovate to provide the best protection and care for babies. In 2019, Huggies® was named Malaysia’s Fastest Absorbing Diaper for its Huggies Dry Pants range.
Now, Huggies® introduces the new and improved Huggies Dry Pants that comes with Dry Xpert Channel Technology that provides even faster absorption to keep babies dry, comfortable and happy. Malaysia is the first country to launch the Dry Xpert Channel Technology within the Asia-Pacific region.
“A baby’s skin is more fragile and sensitive, compared to adult skin, and any signs of discomfort, especially when their skin is in contact with wetness, makes babies cranky and teary-eyed. In some cases, it leads to skin irritations such as diaper rash. Huggies® knows that the way to a baby’s heart and their parents is by offering superior comfortable protection a baby can get from a diaper and we did exactly that with the Dry Xpert Channel Technology,” said Shweta Vig, Marketing Manager (Baby Care), Kimberly-Clark Trading (M) Sdn. Bhd.
Through extensive research and testing, Huggies® has developed the Dry Xpert Channel Technology that features an X-shaped channel in the diaper’s core to distribute wetness evenly across 4 ways for fast absorption, thus keeping the baby’s skin dry and comfortable throughout use.
Additionally, the X-shaped channel on the pad helps the diaper to maintain its shape, preventing it from sagging and provides a snug fit, like a hug so that your little one stays comfortable.
As an industry-first, Huggies® has created an immersive experience via AR to demonstrate the innovative Dry Xpert Channel Technology, unique to its Huggies Dry Pants range.
Parents who visit any one of the 300 retail stores nationwide will find the unique QR code by the Huggies display aisle, scan it and discover what the Dry Xpert Channel Technology is all about and share it with their friends via social media.
In addition, there are gifts to be redeemed at the end of the AR experience.
“At Huggies®, we know that parents want the best for their baby, and we do too. We also want the best experience for parents and this time, we are happy to be able to bring to life the Dry Xpert Channel Technology through an AR experience. This allows us to not only educate our consumers, have fun with a new way to discover the technology and gives us the opportunity to connect and engage with the parents so that they can also share their feedback on the technology with us, even when they are at home. Through the AR launch, parents will know what they are getting with Huggies Dry Pants,” said Shweta Vig.
The new and improved Huggies Dry Pants with Dry Xpert Channel Technology now comes with an adorable outer cover diaper design and packaging, with various sizes (M, L, and XL), while the XXL size will have the Dry Xpert Technology feature in January 2021.
Huggies Dry Pants is now available at major in-store and online retailers in Malaysia. Price starts from RM29.90.
To learn more about Huggies Dry Pants with the new and improved Dry XPert Channel Technology, visit
Huggies® Malaysia’s official website, Facebook or Instagram today.